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Profile picture of a woman
Profile picture of a woman



VALORIZE

VALORIZE

VALORIZE

For solopreneurs and artists operating ahead of mainstream validation to create culturally transformative work

V A L O R I Z E is the world-making discipline of self-determining the value of the unprecedented in your work, by attuning your identity + leadership skillsets + working structures according to its true transformative power, so it can be felt, sought after and highly valued.


You've starting your own business/ solo practice,

turning an earned point of view into category defying work. You are here to MOVE people, and transform culture.

But to do it with integrity means to do it differently.

And so realising that work is deeply confronting

of every way you learned that being valued means second guessing how to fit in with a system, industry norm, or peer approval.

This creates an energy-costly inner friction that isn't resolved with typical business advice, following the next strategy, or doing more (aka pushing past your own limits).

Your work is asking YOU to transform:

Claiming, building and demonstrating the value of your work without apology

means revoking the identity contract of received roles and inherited value systems,

and recognising that your business is a vehicle you unconsciously chose: to make a bold commitment to both WHO YOU ARE when you back yourself, and the belonging your work invites*.

V A L O R I Z E is the world-making discipline of tuning your identity + leadership skillset + infrastructures

in congruence with the TRUE VALUE of *that invitation

so you can be economically, energetically and relationally well resourced by fully realising it.

Louisa Shaeri shares deeper dives into 'valorize' as a practice of coming into greater congruence with the true value of what you bring.

Definitions and examples of this systems-thinking approach to building cognitively and culturally distinct value.

Texts, essays and deeper dives into 'valorize' as an emancipatory, systems-thinking approach to creating unique and unprecedented work, and having it be recognised.



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About LOUISA SHAERI

she/they

As a coach, cultural activator and artist, and as someone who is not only autistic but deeply questions the ideology of that statement…





I've learned first-hand, and worked with countless others to realise that fitting in with an ill-fitting system only gets you so far.





A self-designed, self-led vocation offers a way to build your life around what you most value (and what most values you).





It also means taking a dirt track road less travelled, trusting yourself bigger than you "should", and leading without waiting for anyone else to legitimise you.





Not a standard career path! But then that's exactly why you want it.





My work exists so that you have practices, models and relational contexts to normalise the self-appointed leadership involved in visionary, change making work,

and have that be recognised, sought after, and highly valued.