definition
defining 'VAloRize'
Check the dictionary and you'll find valorize defined as:
to ascribe value or validity to [within an existing value system].
Here,
to valorize
is to determine the value system by which unprecedented / transformative /culture-creating value can be recognised.
Named and codified by Louisa Shaeri, November 2024.
V A L O R I Z E is a project by Louisa Shaeri, intended to name and codify the powerful, underlying methodology used by visionaries, artists, facilitators, culture workers, creatives, change agents, future designers…
to successfully realise unprecedented, change-making / culture-shifting work, without compromise.
V A L O R I Z E signature visual of a hand holding a glass prism, repurposes art deco style pomp to offer a direct counter to colonial logics in which value is in what can be seized, extracted or displayed and defined from a centralised invisible hand of power-over.
valorize is about foregrounding the personal and collective agency to self-determine what holds value, as a situated, embodied, and pluriversal practice;
the act of valuing creates the value.
About V A l o R i z e
VAlorize > validation