definition
defining 'VAloRize'
Check the dictionary and you'll find valorize defined as:
to ascribe value or validity to something.
Here,
to valorize
is to self-determine what holds value; to design the value system (the metrics) by which unprecedented or transformative value can be recognised, beyond what the system currently deems valuable towards its own maintenance.
Codified by Louisa Shaeri, November 2024.
V A L O R I Z E is a project that codifies the powerful, underlying methodology used by visionaries, artists, facilitators, culture workers, creatives, change agents, future designers…
to successfully realise unprecedented, change-making / culture-shifting work, without compromise.
V A L O R I Z E signature visual of a hand holding a glass prism, repurposes art deco style pomp to offer a direct counter to colonial logics in which value is in what can be seized, extracted or displayed and defined from a centralised invisible hand of power-over.
valorize is about foregrounding the personal and collective agency to self-determine what holds value, as a situated, embodied, and pluriversal practice;
the act of valuing creates the value.
About V A l o R i z e
VAlorize > validation